Our Story

Make the rest count.

We get it, we’re parents too

We know that your baby’s safety comes first and we also know how much you want to give them the right start in life. As experts in the area of sleep, we know just how important good sleep is for both of you.

This is why we have devoted our time and expertise to creating a crib mattress that is not only safer, but also more comfortable.

Our Values

  • CommunityOur network of advisors, parents and friends serve as our greatest inspiration and our reason for being.
  • QualityWe don’t believe in cutting corners. We work tirelessly to make sure
    each and every one of our products is given the scrupulous attention to
    detail that we know your little one deserves.
  • InnovationWe continue to be at the forefront of infant safety and sleep
    technology and look to proactively address the concerns of tomorrow.
  • TransparencyWe believe in straightforward communication with our customers
    because you and your little one deserve to have all the information.

Sleep is our passion.

We believe in the importance of sleep in living a happy and healthy life. We have devoted years of research to creating solutions for better sleep for the entire family. Through this experience we have come to understand that the healthy development of your baby depends on you providing them with good quality sleep. So, we have dedicated Newton to helping you do just that.

Meet our Team.

  • Black and white photo of a young child with short, dark hair, looking slightly to the side. The child is wearing a light-colored shirt and appears to be sitting on a soft surface.Michael RothbardMichael is an experienced specialty sleep entrepreneur and the Father of three small children. After experiencing all the sleep issues that come with being a new Father, he founded Newton to address the needs that parents and their little ones have for better, safer sleep. Michael realized that the conventional approach to crib mattresses was obsolete. He focused on developing a better solution and this effort gave birth to the Wovenaire Crib Mattress, now the highest rated crib mattress on Amazon. As a proud Father and founder of Newton, Michael is thrilled to bring the Newton Crib Mattress Pad to market to help make every crib safer and more comfortable.
  • Black and white photo of a baby with a light blanket draped over their head and shoulders, gazing slightly upward with wide eyes and hands held near their mouth.Chris Ann ErnstA long-time friend and business associate of Michael Rothbard, Chris applies her passion and career experience in the fashion and home industries to her role as COO. An avid traveler, exercise enthusiast and language learner, Chris knows the importance of a great night’s sleep in her own life. An aunt to eight nieces and nephews, Chris understands just what a challenge it is to raise a child and couldn’t be happier than being a part of the team that introduces Newton to your family.
  • Black and white photo of a baby with light hair, wearing a light-colored top with dark ruffled straps, crawling on a dark surface and looking forward with an open mouth.Krystal BlackmanKrystal has been helping people rest easy for over a decade and naturally aligned with Newton. She leads the Customer Experience team, pairing her understanding of the benefits of better sleep with her passion for helping support family’s individual journeys. A new mother herself, she strives to bring safe sleep into every parents home, knowing first hand the comfort and peace of mind it brings.
  • A black and white photo of a smiling baby lying on a patterned blanket, looking slightly upward. The baby has short hair and visible dimples, with soft lighting in the scene.Aaron ZaghaAaron Zagha loves sleep, LEGO, and online marketing, in that order. As our CMO he combines his quantitative background in finance with a love of all things internet and brand-building. He was also a customer before joining Newton and owns multiple Newton mattresses (one for home and one for Grandma’s house), because his daughter doesn’t sleep as well on anything else! He was previously the Head of eComemrce for Teleflora’s international business and serves on the advisory board of a few other internet companies. Prior to Newton and Teleflora, Aaron was a co-founder of Ownza, the social shopping and rebate site.
  • Black and white photo of a young child with curly hair in pigtails, looking to the side with a slight smile. The child is outdoors, and blurred foliage is visible in the background.Laura FinklehoffeLaura is a marketing director, with experience working in branding and marketing for multimillion-dollar brands and startups. Her background in brand strategy, visual design, and account management informs her approach to building the authentic Newton brand. New to photography, when she is not working you’ll find her learning the ins and outs of her new camera.
  • A young child with curly hair smiles at the camera, wearing a hat with a small bow. The image is in black and white.Kayla JohnsonKayla has always been interested in early childhood development and as a former camp counselor she understands the difference a great night’s sleep can make for a child. While studying marketing at the Fashion Institute of Technology, she learned the importance of working with a company you believe in. In her current role as Newton’s Marketing Coordinator, Kayla takes pride in helping provide parents with peace of mind and babies with safer sleep.
  • A black and white photo of a young child with medium-length hair, wearing a light-colored top, looking slightly to the side with a neutral expression.Joelene WolfeAs a kid, Joelene loved to perform the commercials she saw on TV for her family. So, it was no surprise to them when she turned that passion into being both a marketer and an actor.Through her career she has worked with many iconic brands and now handles Partnership Marketing for Newton. Spreading the word about Newton brings a smile to her face because as mom, she knows that our kids are priority number one.

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